When we say that our aim is to create an Epic Sea Change For All, it means that we’ve deconstructed and reconstructed what a cruise vacation is, and what pain points stubbornly remain a part of it. In research with our First Mates and prospective Sailors, what we heard was a persistent frustration and exasperation over drink packages.
We listened when they shared that they hated the rigid rules, and did not want to subsidize the drinking habits of others by paying high individual beverage prices designed to cover inclusive options. Sailors also loathed having to calculate how many drinks they needed to have per day in order to see "value" in their package, which is often 10+.
So, we created our innovative “Bar Tab,” which brings freedom and reasonable pricing back to beverage options on board. With a Bar Tab, Sailors prepay for onboard credit that’s able to be spent on premium beverages all around the ship and at The Beach Club at Bimini.
When a Bar Tab is purchased before the ship sails, you’ll earn commission on it. And we’re even topping off your Sailor’s prepaid Bar Tab of $300 with a bonus $50.
Offering Bar Tab, versus a drinks package, means the choice stays with the Sailor so they can order what they want when they want it, featuring the best prices on land and/or at sea, inclusive of gratuity, for the brands offered. We will always have a single-digit option inclusive of gratuity for bubbles, rose, white, red, house spirits and/or beer in every outlet. 70% of our wines by the glass are less than $15 versus 59% of the other premium cruise lines, 46% of the urban restaurant and 57% of the boutique hotel. Not to mention that soda, non-pressed juices, drip coffee, tea, and both still and sparkling water are included in our voyage fare.
We promise simple, transparent pricing and great value for your Sailors. No nickel and diming. No hidden fees. No bill shock. And no restrictive, complicated drink packages.
This dedication to the Sailor experience is core to our business and to our promise to Brilliant To Do Business With We deliver on this extraordinarily, to keep your clients coming back to you with rave reviews, time and again.
