MIAMI, FL - March 12, 2025 - When Virgin Voyages’ newest Lady Ship sails into the New York harbour this September, fans are expecting the brand’s award-winning entertainment line-up to be, in a word – Brilliant. Shaped by customer feedback and the brand's commitment to continuous innovation, those aboard will enjoy even more comedy, live music and immersive storytelling. The entertainment is designed to keep pace with the ship's adventurous spirit as Brilliant Lady introduces seven new, original productions. This ship will also bring back reimagined favorites, all designed to complement Brilliant Lady’s longer itineraries and diverse destinations. Virgin’s new routes range from five to 16 nights and take Sailors from Bermuda’s pink sands to Alaska’s majestic landscapes and glacial fjords.
With Resilient Lady earning the 2025 USA Today 10Best award for “Best Entertainment at Sea,” Brilliant Lady will ride this wave of success as she makes her debut this fall. Harnessing the power of the Virgin brand and Richard Branson’s heydays as a music exec, Brilliant Lady’s entertainment strategy reflects Virgin Voyages’ evolution from an industry disruptor to the No. 1 cruise line in the world. Aboard Brilliant Lady, decadent supper club affairs turn into comedic whodunnit murder mysteries, culminating in electric parties that glow all night long.
“We're not competing with Broadway—we're reinventing it. At sea, the fourth wall isn't broken; it's nonexistent,” said Richard Kilman, VP of Entertainment. “Brilliant Lady’s entertainment line-up is absolutely sophisticated, energizing and offers something for everyone, proving Virgin Voyages evolves with you, not just for you.”
Red Room Shows
Red Hot - A high-energy musical revue tracing Virgin’s 50-year legacy through five decades of iconic hits from Virgin Records’ musical catalogue. From Kaleidoscope Immersive (producer/director of Virgin’s hit show, Persephone), Red Hot features archival clips and is inspired by the rebellious spirit of Sir Richard Branson. There is something for everyone with this jukebox.
Out of Time - A creative collaboration between Virgin Voyages and No Ceilings, this time-traveling comedy is a wild ride through history thanks to Dr. Victoria Vortex’s time machine. When things go off-track, the road back makes its way through a cavalcade of music, fashion, dazzling flappers and a few acrobatic cavemen.
The Manor Shows
Up With a Twist - Inspired by the roaring 20s is this decadent new installment of Virgin Voyages’ Supper Club Series, which was also created by Kaleidoscope Immersive. Sailors find themselves at Lady Valentina’s Emporium of Excess, which offers both elevated dining and high-concept characters on the menu. Alongside a live band, vintage numbers from yesteryear and summer soundtrack favorites are given a modern twist with audience members even having a say in the show’s ending.
Murder in the Manor - Heavily influenced by today’s true crime fascination and 1980s murder mystery novels, this immersive theater performance blends spectacle, spooky mystery and incredible dancing. Created by No Ceilings, this show puts Sailors front & center. They’ll be tasked with assisting the hapless investigators who seem to keep missing the most obvious clues. Together, they’ll help a plain-Jane figure out who killed her rockstar twin sister.
Duets - A showcase of soulful duets across generations and genres, this stage show features Motown, classic rock and contemporary ballads, all performed with jazz-infused arrangements.
Electric - Dive into the depths of Brilliant Lady’s immersive UV wonderland. Teeming with fluorescent accents, UV reactive ‘fits,’ neon face paint and even a jellyfish parade, this electric dance party is pure luminous joy. Of course, this epic glow party wouldn’t be complete without the Electric Slide (boogie, woogie, woogie).
Disco Reimagined - Studio 72 is getting a major upgrade in this reimagined take on a disco party. Dance breaks and circus moments take hold in a 90-minute explosion of sequins, flared pants and acrobatics so good Sailors will gasp.
Reimagined Fleet Favorites
Scarlet Night Red Room Glow Up - The night that celebrates the octopus goddess and reigns supreme above all others is getting an indoor glow-up when Brilliant Lady makes her way to Alaska’s woody shores. On nights too cool for an under-the-stars, poolside affair, the Red Room will come alive with specialized programming designed to keep the energy as high as it would be outdoors.
Duel Reality - The fleet’s acrobatic flagship returns to Brilliant Lady with its high-flying acrobatics and breathtaking aerial feats. A modern take on Romeo and Juliet, Duel Reality made history as the first cruise ship production to go from sea to land, debuting in Boston last year.
Exclusively adult but inclusively epic, Virgin Voyages offers Sailors a boutique hotel at sea with Michelin-inspired culinary options, elevated design, awe-inspiring destinations, spa, fitness, pop-up happenings, and when needed, relaxation and restoration. Detox, retox; sail, savor, repeat.
Beginning in September, Brilliant Lady will embark on a great-America-sea-trip. Fall itineraries make the most of leaf-peeping opportunities when the ship sails from New York to Canada before spending the winter in Miami and the Caribbean. Spring 2026 finds Brilliant Lady in LA with itineraries roaming the Pacific coast to Baja and north to Vancouver. Finally, in May of 2026, she’ll close out her inaugural season sailing in Alaska. Seven- to 12-night itineraries depart from Seattle and Vancouver with stops in Alaska’s magnificent wilderness and Canada’s untouched northwest.
For more information on Brilliant Lady or to book a voyage, visit www.virginvoyages.com or contact a First Mate (travel advisor).
About Virgin Voyages
Promising to Create an Epic Sea Change for All, Virgin Voyages is the award-winning, exclusively adult cruise line founded by Sir Richard Branson. Delivering unforgettable, relaxing vacations at sea, Virgin Voyages launched at the end of 2021. Inspired by superyacht design, its fleet of Lady Ships exemplify an elevated, boutique hotel at sea with contemporary spaces that strike the perfect balance of nautical chic and glamour. Currently departing from the sun-soaked cities of Miami, Barcelona, Athens and San Juan, the fleet offers more than 60 unique itineraries, sailing to 100 incredible ports of call. On-board, 20+ eateries feature culinary experiences from Michelin-star chefs, stylish workout spaces and group fitness classes are offered daily, and a festival-like line-up of intimate and larger-than-life shows are on the agenda. Paired with modern, tech-savvy cabins, designer suites fit for a rockstar and a mermaid-inspired spa and thermal suite, the brand is taking the industry by storm. In both 2023 and 2024, Virgin Voyages won top honors in Condé Nast Traveler’s and Travel + Leisure’s highly coveted Readers’ Choice Awards and World’s Best Awards for the best large- and mega-ship ocean cruise line.
